In this clip – Witness the Danone team, representing the producers of a very successful yogurt-based nutraceutical product, Activia, facing an uphill battle against a barrage of opposing team questions that range from: Why move into other nutraceutical products when you have under-marketed your basic dairy line in the United States? There is plenty of room to grow your brand as it stands, countered one of the opposing teams. Another team attacked the Danone team, making it clear that it had dug a hole for itself that it was still digging itself out of with respect to health claims objected to by the FDA. The Annual Strategy War Game National Championship, "The Battle for Designer Foods," was organized by Fuld & Company on April 8, 2011 in Cambridge, Massachusetts. Abbott Labs, Danone, GlaxoSmithkline, and Nestlé were represented by business students from Dartmouth's Tuck School, MIT Sloan, Northwestern's Kellogg School, and Yale School of Management. The nutraceuticals market, which includes nutritionally-enhanced foods and beverages as well as supplements, is expected to exceed $250 billion by 2015, driven by consumer demand, demographics, and health trends around the world. So which industry — food or pharmaceuticals — and which companies are best-positioned to win "The Battle for Designer Foods?" This year's game predicted that consumer packaged goods firms will prove more adept and more aggressive than their pharmaceutical rivals by many measures in winning market <b>…</b>

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